Elio Fiorucci

In 1967 he opens his first store in Milan, in Galleria Passarella: a window on the world with the latest London and American fashions.
After just three years, the Elio Fiorucci name becomes a brand with its own production capability, distributed in Europe, South America and Japan.
In 1974 the second Fiorucci store in Milan, in via Torino: a revolutionary formula on three floors, set amidst fountains and fragrances, offers clothing and furnishing accessories.
In 1976 the New York Fiorucci Store, designed by Ettore Sottas, Andrea Branzi and Franco Marabelli, opens in 59th Street. Andy Warhol will choose it as the showcase for launching his revolutionary magazine Interview.
Always very trend-conscious, Elio Fiorucci is the first designer, after the film Flashdance, to sell leotards, legwarmers, sweatbands and leggings for millions of Jennifer Beales fans.
Graffiti-mania explodes in 1984: Elio Fiorucci invites Keith Haring to Milan, the man who made graffiti an art form. Haring works for two days and a night, transforming the Galleria Passarella store, during a non-stop happening.
Once again a forerunner of fashion, in 2005 Elio Fiorucci creates a new project in close collaboration with Oviesse: Baby Angel, the high-fashion but accessible clothing line, slightly unconventional and feminine, for women with a discriminating taste. Small refined and fun items, to mix and match and create your own style on a daily basis, unique in every detail.